Adaptive Design

Most of the users do not consider the fact that the monitor standing on the table in front of them may seriously differ from other commonly used models in regard to their specifications. Usually, people have to deal with this issue when selecting a new monitor at the computer store to replace the old one – this is when it becomes clear that the monitors differ significantly in regard to their diagonal, as well as their resolution, which determines how many pixels fit onto the monitor's screen.

This means that the one and the same picture shall look completely different on externally similar monitors, and what's the most important in regard to web design creation, it shall have a different visually perceived size. Consider with the fact that the modern-day users browse online content using their game consols, tablets, mobile phones, TVs, and automotive GPS navigators – each of which has a different measurement and aspect ratio – it becomes evident to you that the classical fixed website has little chance to remain efficient in the modern world.

A Single-sized Website Cannot Be Suitable For All Devices

An adaptive design, meaning a design that automatically adapts to the height and width of the screen to utilise the surface of the screen in the most efficient way.

The font size, indents, size and location of the blocks and pictures change – this means that everything, which can simplify using the site in each specific instance, changes. Exceptions can be arranged for some devices, but in most cases the "gradual" alteration of the webpage's measurements is performed in accordance with the most commonly used specifications.

Why Is It Important To Ensure That the Website Has a Comfortable and Adaptive Design?

Nothing can be more stressful than having a high-resolution monitor and having to read the webpage's minuscule font on a narrow strip – or just the opposite – having to constantly scroll left or right with the browser window on a site that physically doesn't fit onto the narrow screen of a mobile phone.
Combine these elementary discomforts with the fact that the population of the planet is ageing and many visitors may have poor eye-sight, meaning that they shall not even bother with trying to read the minuscule fonts.

You do not wish to make your potential clients to have to exert themselves to find out more about your services, do you?

Adaptive design having elementary courtesy towards the visitors of your webpage and the potential customers. The webpage's ease of use (an important part of which is also adaptive design) tunes the client to expect a high-quality service even before using the service, and demonstrates your attention to detail. A sloppy, fixed-width and technologically outdated homepage does not help you to demonstrate the value of your service to your potential clients.

Check Right Away That Your Webpage Operates on Different Screens

It does not take up much of your time – now try to open your homepage or the webpage of your online shop and to reduce the size of your browser window.
If your homepage changes its font size and the width of its base frame, illustrations and text blocks in a way that does not create a horizontal line during scrolling, we may congratulate you – you have basic adaptation functions.

But if the width of the webpage does not change, you should consider the fact that you are most probably already losing your potential clients to your competition, who have a more user friendly and well-planned webpage design.
Under tough competition, it is exactly these seemingly trivial nuances, which have an important role in building trust for the offered goods and services.

Why Cannot All Sites Have an Adaptive Design?

There are several reasons:

  • Creating adaptive design is more labour-intensive than usual, and its programming is more costly due to more sophisticated applied technology.

  • Not all workers possess the competency to tackle this task.

  • Not all platforms are technically adapted to work with adaptive design.

  • It requires much attention during the construction and creation of the design, and this is why it is often ignored to achieve the extreme cheapness of a web application.

  • It requires additional testing to ensure that none of the elements of a module or a block overlap, and that the texts do not extend outside of the blocks.

Why is it beneficial to create adaptive design in Artweb?

The platform Trickster CMS that we use is already built so as to support the option of adjusting the measurements of a website to the screen resolution in all standard modules. This means that:

  • Support for different screens is cheaper, because we already have complete solutions that only need small adjustments to fit your unique design.

  • The solutions we offer are well-tested and regulated.

  • All websites we create include adaptive design. This guarantees that we have sufficient experiences in this field.

  • We have provided an independent automated solution for mobile design and this enabled a significantly cheaper and optimised adaptive design application for mouse-operated desk devices.

Order an analysis of your website now and we will help you discover how to improve the effect of your website or internet shop for your potential customers.